We created a brand identity and packaging system for leading professional beauty brand Salon System in the UK and Germany when the brand was owned by Original Additions (now PDC brands). Salon System's portfolio of products is diverse encompassing sub brands for lashes, waxing and manicure / pedicure. We created many pieces of packaging that had their own distinct identity whilst also sitting within the Salon System brand world. As well as packaging we also created accompanying literature, a launch website and even instructional videos.
We created the brand identity and packaging concept a new luxury jewelled nail brand which had a concession in Selfridges. The brief was elegance with a twist - whilst the brand was understated at it's core we brought in abstract photography of exotic plumage and butterflies in the supporting elements so it was eyecatching like the product itself.
